Senior Graphic Designer

A.M. Leonard
Piqua, OH (2017 - present)

Print & Direct Mail:

Designed catalogs, postcards, and package inserts aligned with seasonal sales data.

Ensured price accuracy using DesignMerge/AutoPrice; generated reports for cross-checking.

Managed file delivery to print vendors; reviewed and approved color proofs.

Digital Media & Email Marketing:

Designed cross-platform visuals for email, web, and social media campaigns.

Transformed print catalogs into digital versions with embedded videos and interactive links.

Utilized AI Photoshop integration when needed.

Produced static images, motion graphics, and videos for Meta and Google advertising.

Photography & Videography:

Lead 360° product photographer.

Shot and retouched studio and in-use product photos for digital and print.

Website Content Management:

Uploaded product images, and videos to website using Magento.

Retail Packaging Design:

Developed packaging that complemented existing product lines and adhered to brand identity.

Recognition & Contributions:

MVP Award for revitalizing the email program through compelling visuals and current standards.

Sourced and implemented cost-effective 360° image technology to enhance website interactivity.

Active Events Committee member, organizing company events for 100+ employees.

Senior Graphic Designer

MCM Electronics
Centerville, OH (2007 - 2017)

Direct Mail & Print Marketing:

Designed catalogs, flyers, postcards, and magazine ads from concept to completion.

Created compelling cover designs and layouts aligned with seasonal or promotional product lists.

Ensured pricing accuracy using AutoPrice software.

Managed file preparation and delivery to print vendors; reviewed and approved proofs.

Email Marketing:

Creative lead on developing campaigns including design, coding and deployment.

HTML/CSS in Dreamweaver.

Conducted cross-browser and device testing. Deployed emails to customer lists.

Used A/B split testing to maximize performance.

Optimized images for responsive display for desktop and mobile screens.

Website Content Management:

Designed, coded and uploaded landing pages, homepage carousels, promotional banners, and product visuals.

Managed image updates and ensured cohesive branding across web content.

Photography & Videography:

Captured and edited traditional product photography and 360° images.

Filmed and edited A-roll and B-roll footage using Final Cut Pro.

Uploaded final videos to YouTube, created thumbnails, and integrated into product pages.

Retail Packaging & Signage:

Developed visual guidelines for emerging private-label products.

Created packaging for new and existing brands.

Designed large-format signage and trade show materials for sales teams.

Recognition & Contributions:

Two-Time Regional Excellence Award Winner for consistently exceeding expectations.

Technical Skills: